Notes & Essays

What we’re learning, and how it changes our thinking.

Here we share the questions we are exploring, the decisions we make and what we learn by putting ideas into practice. We aim to be clear about what we have observed, what we currently believe and what we don’t yet know.

Latest note

Avan Mo · October 2, 2026

How I’m thinking about AI, people and Perthy

As AI becomes more capable, how can it give people more meaningful choices? A note on why I’m building Perthy and the questions I’m still exploring.

Reflections from our founder

Building products with AI led us to a question: as each of us becomes able to do more, what new things could we do together?

Questions we are exploring

  1. 01

    How do we tell whether a suggestion gives someone a meaningful new choice?

  2. 02

    What can people gain by taking part together that they couldn’t gain from tools alone?

  3. 03

    How can AI take the initiative while leaving people free to change direction?

This work is ongoing. We’ll share findings as we learn more.